Agency: ARGONAUT Role: Art Director/Designer
For Cricket’s 2019 Fall and Winter campaigns, we wanted to start pushing away from the “actor” direction that we had taken with the Cricket characters. We wanted to give them a new image. So we took them out of the studio and simply let them interact with people in everyday Cricket situations. In this new campaign, we decided to bring back Barry, the charmingly tall fuzzball. We used him and other adorable Cricket characters to visualize this new lifestyle direction.
New character animation for social
New character poses
Broadcast Spot